Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City by One of the surprises in Greg Grandin’s compelling new book is just. The fate of Henry Ford’s prefab plantation town in Brazil should be a lesson to anyone contemplating similar social experiments in the. Fordlandia’s eventual demise as a rubber plantation foreshadowed the practices that today are laying Pulitzer Prize – Finalist, National Book Awards Finalist.
|Published (Last):||6 July 2014|
|PDF File Size:||4.72 Mb|
|ePub File Size:||20.29 Mb|
|Price:||Free* [*Free Regsitration Required]|
The breaking down of the assembly process into smaller and smaller tasks, combined with rapid advances in transportation and communication, made it easier for manufacturers to breakout of the dependent relationship established by Ford between high wages and large markets. This was not Ford’s only attempt at social engineering.
The car-maker was overbearing and yet, a bit of a loner. In the book, Ford weathers the storms of unionization, of founded accusations of antisemitism, of the Great Depression and even of responding to the growing dominance of General Booo and creating the Model A before spending his later years obsessed with pacifism and soci Although its focus is mostly on a misguided rubber plantation in Brazil, in some ways this book can function as a fairly effective biography of Henry Ford: But the book is well- written, and if you’re looking for a parable to explain why American fordlandiw will and industriousness has caused so much trouble in the world — ecological and otherwise — this sorry tale will do nicely.
Building material sent fromDearbom rusted and rotted on the riverbank. As Greg Grandin shows in this gripping and mordantly observed history, Ford’s great delusion was not that the Bok could be tamed but that bolk forces of capitalism, once released, might yet be contained.
Less than nine years later, that number rose totons. As at the Rouge, Iron Mountain managers and chemists pursued a restless quest to recycle all waste products.
Full text of “Fordlandia: The Rise & Fall Of Henry Ford’s Forgotten Jungle City”
He said he planned to pull down the American flag and replace it with the fordlandiia of all nations which was being designed in his offices. Mountains of the Moon Ford’s supposed rubber experiment.
A key incident in the story of an attempt to transplant the principals of mass-production–and the American way of life–into the middle of book rainforest: I certainly felt the disappointment of a monumental but failed social-industrial-agricultural endeavor that pushed the limits of all three.
Want to Read saving…. There is an amazing optical illusion there. But, maybe I should read the book first. And there used to be US banana towns all across the banana-growing Latin American countries. You want to find a town taken off the maps a century ago?
Ahalf million died at the Somme, more than twice as many battle deaths as the entire Civil War. Flowing south to north and intersecting with the Amazon about sixhundred miles from the Atlantic, the Tapajos is a broad river, with sloping sandy banks that give way to a gradual rise, and at no point on the trip does one feel that the jungle is closing in.
Belemgave way to Singapore as the world’s premier rubber exporting port, and the Amazon languished, fordlanida of any number of plans to restore the region to glory — until Ford tried to make one happen. Ford was fordlahdia to create his own rubber supply, and at the same time put some of his ideas of a better society into action. With their increased salaries, Pequaming’s residents were now expected to buy their own meat, eggs, and milk.
The man who would soon be president believed America’s rubber supply to be industry’s choke point, more critical in many ways than oil. One aspect of his dictatorialism was a deep-seated suspicion of choice and consumerism. The fordlandiz for the economic failure was simple: No one raised his recent humiliating repudiation of anti-Semitism, though while in New York Ford met with members of the American Jewish Committee to stage the “final scene in the reconciliation between Henry Ford and American Jewry,” as the Jewish Telegraphic Agency described the conference.
I could go on Ford asked for something special,” remembered Oscar Olsen, a fiddler hired by Ford as Pequaming’s music instructor, “we would just dance along like we always had,” teaching the children howto round and square dance.
Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City
Jun 17, Emily marked it as to-read. He also discounted many non-essential but important human needs as not worthy of indulgence. Industry suffers from a lack of employment for its surplus men.
Ford shoots about fifteen hundred cars out of the back door of his factory every day just to get rid of them They are the by-products of his real business, which is the making of men.
Rather, what makes Fordlandia more quintessentially American was the way frustrated idealism was built into its conception. Every employee had to take a daily dose of quinine which had deleterious effects. These lower Michigan villages were more directly integrated into the production of Ford cars than Upper Peninsula lumbertowns. This is the first time he has applied quantity production methods to trouble. Still, in the months leading to the convention, he received an outpouring of encouragement from fanners and industrial workers urging himto “fight the munition manufacturers.
Rubber trees grow wild in the Amazon, but them in a plantation and they share bugs and diseases quickly. Things were bom dermis, almost too good, says a man who moved to the town from downriver as a boy, when his father took a job on the plantation.
Ford too promised to deliver not just a cheap car to the “multitude” but a “new world, a new heaven, and a new earth.