Kizhakku Pathippagam. Arts, Film & Photography · Biographies, Diaries & True Accounts · Business & Economics · Children & Young Adults · Crafts, Home &. Rs கூட்டுறவு வங்கிகள் தேர்வு Kooturavu Vangigal Thervu Showing books 1 to 1 of 1. Showing 1 to 1 of 1 (1 Pages) . Results 1 – 16 of 19 Online shopping from a great selection at Books Store.

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Sun, Jun 01 Satyanarayan in their office. The Truth about Marriage sold 35, copies in its first year.

So Alla Alla Panamwhich has quietly moved 25, copies every year sinceshould have made at least some noise. Satyanarayan, director of New Horizon.

But wisdom misses the point that people read newspapers. If you publish the right thing, people will read. Satyanarayan calls it the first venture capital investment in the Indian book publishing industry.


Revenues have grown by 2. From 50 titles inNew Horizon will print titles pafhippagam year, across three languages and seven imprints, each selling an average of 2, copies. All this by cracking two basic business-school concepts—what to sell, and how to sell it. What exactly is it?

– Best Tamil Books Online > Books > Kizhakku Pathippagam

How does it work? Even in English, I bet many people would like to read a well-written overview.

The Long Tail dictates that the total volume of sales of individually low- popularity items can surpass the volume of a few high-popularity items.

InNew Horizon began English and Malayalam imprints, publishing original Indian fiction and translations in English. Another Tamil imprint, Nalam, introduces readers to the rudiments of medicine and health. One book, written by a practising cardiologist, outlines the mechanics of the heart. Boo,s ponders the nature of diabetes. Once, for a book on Singapore, New Horizon found that the author had directly lifted ideas from a series of online essays.



Kizhakku Pathippagam provides free books to SHGs

When the firm launched, Seshadri and Satyanarayan had another mountain to climb. So, we began to treat our books like FMCGs fast moving consumer goods.

Like toothpaste or chocolate, New Horizon books began to find their way to medical stores, supermarkets, temple shops, even cash tills in restaurants.

We have more non-book outlets kixhakku bookshops. On his laptop, Seshadri cues a video of an exhibit in Pattukottai, a small town with no bookshop. The response, he says, floored him.